Essay --

NAME: SOHAIL AHMAD AZIZI SUBJECT: EBM-635 BUSINESS TRANSFORMATION ASSIGNMENT: DISTINGUSIH BETWEEN CORPORATE AND BUSINESS LEVEL STRATEGIES Distinguish between Corporate &Business level strategies? Give examples to support your answer. Corporate Level Strategy Corporate level strategy is the overall strategy for a diversified organization or company. It is usually concerned with a mix of businesses that the company should compete in and also the ways on which individual strategy units are integrated and co-ordinated. The corporate level strategy basically lays down the foundation as regards where the organization is today and what expand, growth function a company has and what could be possible unit that can a corporate exit. A corporate level strategy is a long term strategy where it involves high level of decision making. A corporate level strategy is also called as an umbrella vision for the company. Any action plan which deals in diversification, expansion, merger and acquisition are called corporate level strategy. The 4E’s to addressing Corporate Strategy; 1. Extend: extending...