Essay Examples on BLack Robe Essay Example

Essay Examples on BLack Robe Paper 1st Essay Sample on BLack Robe After reading the assigned biographies and viewing the movie â€Å"Black Robe†, I think the â€Å"Black Legend† fails to accurately define Indian/European relationships. Bartolome de Las Casas initially makes the Spanish conquistadors look like very abusive and uncaring men.He writes, â€Å"The Christians, with their horses and swords and lances, began to slaughter and practise strange cruelties among them.†The Indians, on the other hand, are described as a kind and delicate people, like lambs or gentle sheep; but still considered inferior to the Europeans. Alvar Nunez Cabeza de Vaca, a Spanish nobleman, initially viewed the Indians as a people to be conquered and enslaved.He came to America in hopes of finding treasures of gold but, instead, I think he found himself. Cabeza de Vaca was born into a family of adventurers so it is not surprising that he joined Panfilo de Narvaez’s expedition to the â€Å"West Indies† to conquer the land we know as pr esent-day Florida.Upon reaching Florida after months at sea and a winter in Cuba, the Indians of the land were not overjoyed to see this new batch of Spaniards.In fact, after meeting Narvaez’s emissary, â€Å"the entire village fled into the forest.†When Narvaez came ashore, he read the requerimiento which simply stated the Indians were now subjects of the King of Spain and were required to obey all Spanish law and become Christians.Should they refuse to obey, they would become enslaved and sold.It mattered not to Narvaez that the Indians were not present when he read this. An expedition set out to find what ikons as present-day Mexico.Cabeza de Vaca was part of this expedition which lasted several years and took him through present-day Texas, New Mexico, and Mexico.As Cabeza de Vaca searched for Mexico, he came to realize that this race of people known as Indians were not so heathen as he once thought. 2nd Essay Sample on Black Robe To write a novel with good historical values, it is essential for an author to do the necessary research on the topic. Before writing Black Robe it is obvious that Brian Moores readings of the Jesuit Relations, letters sent by the Jesuits back to their superiors in France, gave him the required knowledge to write an insightful novel pertaining to the beliefs of the French Jesuits and the Amerindians. Moore illustrates the effects of the Jesuit influence on the Amerindians and also the effects that the Amerindians had on some of the Jesuits. He attempts to portray the Amerindians, not as the red Indians of folklore but rather as an individual race of bravery, beauty and cruelness with their own unique beliefs and customs. The novel explores the idea of the voice of conscience and morality in a way that Moore feels is lost from todays societies. One of the central themes in Black Robe is the difference between the Algonkians belief in the afterworld in comparison to that of the Jesuit s and the Catholic Church. The Algonkian believe that the spirit of the dead live within the woods during the night. Their spirits are taken away by the She Manitou and taken to the woods were they will live amongst the other dead Amerindians, dead animals, and dead trees. To the Algonkian, the day is the light in which the living is allowed to bask in. This is evident in their lifestyle. As Father Paul Laforgue states early on in the novel, Gluttony is their highest form of happiness. They work hard for survival but enjoy all that they have. Food is not saved for a time when there is none and children are never punished, instead they are allowed to run around freely. In comparison, the Jesuits and the Catholic Church believe in an afterworld that if accepted into by god, is a paradise. Once again this has a large influence on their lifestyle. We will write a custom essay sample on Essay Examples on BLack Robe specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Essay Examples on BLack Robe specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Essay Examples on BLack Robe specifically for you FOR ONLY $16.38 $13.9/page Hire Writer

101 Report Peer Review and Academic Writing Professor Ramos Blog

101 Report Peer Review and Academic Writing Free Write Quick Write Who are the people that care about your topic? Who is affected by it? Who would benefit from reading it? Who has a stake in the matter? Brainstorm for three minutes all the groups who have a stake in the argument. Free Write Free write for five minutes on why these groups care or why the topic matters. Template To Use: I’m _______________, and this matters to me because_________________ . . . Quick  Write Draft a paragraph, introduction or conclusion, incorporating the so what? and who cares? factors. This is important because ___________ . . . This essay will benefit _______________, because _____________________. . . MLA Sample page Dean, Cornelia. â€Å"Executive on a Mission: Saving the Planet.†Ã‚  The New York Times, 22 May 2007,  nytimes.com/2007/05/22/science/earth/22ander.html?_r=0. Accessed 12 May 2016. Ebert, Roger. Review of  An Inconvenient Truth, directed by Davis Guggenheim.  rogerebert.com, 1 June 2006,  rogerebert.com/reviews/an-inconvenient-truth-2006. Accessed 15 June 2016. Gowdy, John. â€Å"Avoiding Self-organized Extinction: Toward a Co-evolutionary Economics of Sustainability.†Ã‚  International Journal of Sustainable Development and World Ecology,  vol. 14, no. 1, 2007, pp. 27-36. ETC. Peer Workshop How would you like someone to work with you on your paper? Peer edit the same way you revise your own work.  Work on the global, higher order concerns, first. Be specific in identifying problems or opportunities.  Point to places in the text where you notice something. Don’t say organization is confusing, show them where it is confusing. Use clear sentences and thoughts when commenting. Don’t just say awkward, explain what it is you find awkward. Offer suggestions for improvement.  Don’t just criticize, offer suggestions for revision. Praise what is good in the paper.  What is working well? What did you like? Keep comments tactful.  Treat another’s work the way you would like yours to be treated. Questions to Answer Does the report come across as biased? If so, where? Does it sound like research or opinion? Is it well organized? What could be better? Effective Images The Beauty and The Gill Man Mass Incarceration in the USA Report Title For the last assignment we were creative with our titles. A report title needs to be more specific. Marathons for Women  by Susan Wilcox From Scroll to Screen  by Lev Grossman Wind Technologies Market Report 2012  by U.S. Department of Energy 21st Century Causes of Deforestation Find more examples. Come up with your own. Grading Criteria Report Use of Sources and Research Organization and structure Diversity topic and depth Clearly defined and explored topic MLA and Sources Title and Images Word Count, Word Choice, Grammar101 Report Peer Review and Academic Writing MLA MLA Sample page Dean, Cornelia. â€Å"Executive on a Mission: Saving the Planet.†Ã‚  The New York Times, 22 May 2007,  nytimes.com/2007/05/22/science/earth/22ander.html?_r=0. Accessed 12 May 2016. Ebert, Roger. Review of  An Inconvenient Truth, directed by Davis Guggenheim.  rogerebert.com, 1 June 2006,  rogerebert.com/reviews/an-inconvenient-truth-2006. Accessed 15 June 2016. Gowdy, John. â€Å"Avoiding Self-organized Extinction: Toward a Co-evolutionary Economics of Sustainability.†Ã‚  International Journal of Sustainable Development and World Ecology,  vol. 14, no. 1, 2007, pp. 27-36. ETC. Paraphrase v Summary v Quoting Students are normally accused of plagiarism when the are trying to paraphrase. It is usually by mistake. In order to avoid plagiarism, here are some tips: Take notes Annotate Sources Make sure you cite Save multiple drafts Peer Workshop How would you like someone to work with you on your paper? Peer edit the same way you revise your own work.  Work on the global, higher order concerns, first. Be specific in identifying problems or opportunities.  Point to places in the text where you notice something. Don’t say organization is confusing, show them where it is confusing. Use clear sentences and thoughts when commenting. Don’t just say awkward, explain what it is you find awkward. Offer suggestions for improvement.  Don’t just criticize, offer suggestions for revision. Praise what is good in the paper.  What is working well? What did you like? Keep comments tactful.  Treat another’s work the way you would like yours to be treated. Effective Images Mass Incarceration in the USA Report Title For the last assignment we were creative with our titles. A report title needs to be more specific. Look up some examples and see if you notice any patterns. Marathons for Women  by Susan Wilcox From Scroll to Screen  by Lev Grossman Wind Technologies Market Report 2012  by U.S. Department of Energy Here is an example from our class: 21st Century Causes of Deforestation Find more examples. Come up with your own. Grading Criteria Report Use of Sources and Research Organization and structure Diversity topic and depth Clearly defined and explored topic MLA and Sources Title and Images Word Count, Word Choice, Grammar What is Academic Writing? The article â€Å"What is Academic Writing?† is a brief introduction to the writing you will be expected to do in college. The article begins by addressing common myths about what academic writing is.  Which ones have you heard before?  Think of one or two more myths, or ideas of writing, that you have heard before. Myth #1: The â€Å"Paint by Numbers† myth Myth #2: Writers only start writing when they have everything figured out Myth #3: Perfect first drafts Myth #4: Some got it; I don’t- the genius fallacy Myth #5: Good grammar is good writing Myth #6: The Five Paragraph Essay Myth #7: Never use â€Å"I† Irvin quotes a study by Lee Ann Carroll about the writing students do in college: What are usually called ‘writing assignments’ in college might more accurately be called ‘literacy tasks’ (7). What do you think she means here? In a short paragraph, write what you think the author is saying.

Environment & Society Essay Example | Topics and Well Written Essays - 2500 words

Environment & Society - Essay Example In poor countries for instance, women are mostly involved in activities such as fetching water, fetching fuel for domestic use and agriculture and therefore they understand the issues relating to the availability of water and other natural resources. This can be seen in the Bolivia water issues where women were the most affected by the rising water prices. The concept that gender has an effect on the way the society relates with the environment is predicated on the fact that gender roles and division of labour between the two genders determine how the society relates with the environment. Gender differences for instance determine how much each gender knows about the issues of environment and environment management. As Levy (pp. 8-12) says, in societies where there is no gender equality and women are left to do the lowly domestics tasks, they have the least knowledge about environment and this makes it harder for these women to be able to participate efficiently in conserving the envi ronment. This can be seen clearly in developing and underdeveloped world where women are not involved in the environment programs; yet, they are the ones who interact with the environment every day as they go about their daily economic activities such as fetching water, fetching fuel, farming etc. Differences in gender also result in differences in the way the environment is used. ... At the same time, the gender differences determine who will be involved in the management of the environment. This is very important because of a number of issues. To begin with, when gender inequalities are high, women are not involved in the management of the environment and this makes it harder for the management of the environment to be done in a holistic way. In almost any society, women are always the majority and this means that they are instrumental in helping to manage the environment. Failing to involve them in the management of the environment only leads to an ineffective environment management. It is also clear that in societies where gender inequalities are higher, women are not only left out in the management of the environment but are also likely to involve in the negative interaction with the environment. This is because such women are also left out in participating in the modern socioeconomic activities, leaving them to only have access to harmful economic activities . Failing to involve women in the proper management of the economy has a double negative impact in that in such a situation the majority of the population is not involved and the part of the society which involved itself the most in interacting with the environment are not involved in managing it. Environmental degradation also seems to affect different genders in a different way. Women for instance are affected in a more negative way when the environment is harmed since they are the ones who need the resources from nature the most. This difference in the way environmental degradation affects the gender is also an indication that gender has an effect in the way the gender affects the way in which the society interacts with the environment. When for instance the water catchments are

Identity Construction Essay Example | Topics and Well Written Essays - 2000 words

Identity Construction - Essay Example The body an example of an essential part of humanity that contributes to the development of the relative preferences in people a feature that studies establish validate the claim that it is increasingly becoming a channel for identity constriction. The discussion below relates the claim to a number of theories of personality to determine the role of the body in influencing consumption of products and services in the market (Aaker & Aaker, 2010). Chris Shilling for example in his theory asserts views the body as a project through which he explains the different diversities in people. It is natural that people are different; some of the difference are natural such as gender while others are artificial and people can therefore always manipulate such to fit different scenarios. Chris therefore seeks to investigate the role of these differences in people and the manner in which they affect the consumption of different products and services thereby making different group of people markets to different products and services. Through computation, individuals are markets to different products and services; this implies that any aspect of their life that affects their consumption of the good and services is of essence in tailoring the marketing strategies that the producers of such products and services employ. ... The nature of marketing dictates an effective understanding of the market group a feature that validates the extensive analysis of the consumers. Any factor that affect the creation of taste and preference therefore influences the marketing strategies of an organization in order to maintain the supply to the demand, which consequently refers to the profitability of an operation. In analyzing the body a project, Chris begins by analyzing the natural difference in humanity. Nature has an effective means of categorizing things, in humans one such means is the gender. Females taxonomical features most of which are conspicuously different from their male counterparts. The same is applicable to the male gender, from such a basic view of individuals; it becomes natural that the two therefore form markets to different products and service. A number of products and services that befit one of the genders while others are applicable to both. It is therefore a mandate of entrepreneurs to determi ne the difference and similarities between the two thereby developing enterprises that serve the diversities that the two present. The differences that arise from gender make the two potential markets to an assortment of products and services since the aspect influences preference. Women for example use sanitary pads; a feature that comes naturally. The victims of such monthly flows cannot influence their taxonomy. In the event of coping with the periodical flow and managing them more effectively, women become potential markets to the manufacturers of pads among other sanitary towels, a fundamental of a product that the female gender use that their male counterparts do not. Additionally, the clothes that the two

Feminist Critique Of Post War Social Policies Sociology Essay

Feminist Critique Of Post War Social Policies Sociology Essay This essay will explore the post war social policies and provide a critique of these. It will include the discussion about the different types of feminism and how the notion of feminism has changed over the years. The essay will end with a conclusion summarising the key concepts and arguments presented around feminism. The feminist movement has over the last century or so undergone many interesting twists and turns. Most significantly, there have been a number of strands which have been responsible for key developments in the post war period. Feminism is a diverse, competing, and often opposing collection of social theories, political movements, and moral philosophies, largely motivated by or concerning the experiences of women, especially in terms of their social, political and economical inequalities. (Report: Feminism theory, A. Mahmoudi, York University 2006) this is the broad and general definition of feminism. Main body There are many types of feminism ranging from liberal feminism social feminism, radical feminism and post-modern feminism. Liberal feminism does not seek any special provisions for women and simply requests equal rights for women without any form of discrimination based on the sex of the individual. Socialists feminism is quite different from this and is based on the belief that technology and the social shaping of technology has been monopolised or hijacked by the men in society. This has meant that women have deliberately been excluded from this arena. Radical feminism is based on the notion that the oppression of women is the worst form of oppression within society. It is for this reasons that radical feminist have very little respect for most scientific theories, analysis and data. The reason is that such research and deliberations exclude the women prospective and are definitely not women centre. Post-modern feminism is rooted in the idea that any universal research or gender associated with it or technological resource will be appropriate and women will have different experiences and reactions to technology depending on their particular circumstance in society including their class sexuality, country of residence and other such factors. It has to be understood that there is no behaviour or meaning which can be considered either feminine or masculine in a common or all surrounding manner. Over the last few hundred years there have been many examples in different aspects of society which clearly indicate that there is a prejudice favouring males. For example, the work of the women activist Emmeline Pankhurst with her supporters led to the right of women to vote in Britain. This was not easily achieved and saw many conflicts and struggles before it became accepted as a norm. In many ways, it seem astonishing that women should have to fight for such a fundamental right and that it was not automatically conferred to women as they became eligible at a certain age in their lives. Thus, the role of men in the construction of sociological thought and ideologies has been an obvious obstacle which has prevented the female perspective to be brought into performance in the sociological and social field generally. One of the most unfair examples of womens rights is that entitlement to property is limited and males usually have a greater and unfair advantage over females. This is a major issue when entitlement to estates is contested by females relatives of departed males. The amount of procedures makes it almost not worth fighting for ownership. The feminist argument against male stream sociology which was concerned with research on the male experiences and extended this to the whole population for example around youth work and factory work. The other issue which is quite negative is that there have been many pieces of research which have been done on males within the context of sociological topics. However, despite the fact that female experiences were not researched in such pieces of work, the teams involved took the liberty of concluding the results to include females as if they had. Clearly, this is unethical even if there may be some weak justifications provided in the way of explanation. References: A woman can insist she would never choose to have an abortion while affirming her support of the right of women to choose and still be an advocate of feminist politics. She cannot be anti-abortion and advocate of feminism. (Bell Hooks, Feminism is for everybody Pg. 6) So a woman has rights which she can choose to use them. The element of choice in various matters has to be given to women and it is when this is taken away that the rights of women are also eroded. The other issue is that the right of Black people and their struggle against racism is similar to the prejudice and its destruction within society that is faced by women. Given the reality of racism, it makes sense that white men were more willing to consider womens rights when the granting of those rights could serve the interests of maintaining white supremacy. (Bell Hooks, Feminism is for everybody Pg. 4) So this is a sign of the complex issues which makes it more pleasant when white men feel that allowing womens rights will confer an advantage for them and allow them, in turn to keep their own status higher than of Black people. Rawls identifies society as a fair system of social cooperation and looks for principals specifying the basic rights and liberties and the forms of equality most appropriate to those cooperating, once they are regarded as citizens, as a free and equal persons ( Rawls 1993. 27) from the Book (P. DiQuinzio and I. Young, Feminist ethnics and social policy) So the issue of equality of the individual was one for debate and discussion following WW2 as well as the latter end of the nineties. This does provide an indication that the need for equal rights for men and women is still a matter being contested within society. Other research: Second wave feminism began after the Second World War with a critique of middle class suburban feminism (Betty Friedan Germaine Greer). The issue which needed to be addressed were employment, education, status within society and the roles that women wanted to play rather the ones they were forced to play. One of the most fundamental issues that feminism has had to deal with over the last 50 years or so is that many of the sociological pieces of work and research have been based upon what may be called malestream sociology. Basically, this means that the research has been based upon the male perspective and participation Sociology was soon at the forefront of developing feminist perspectives on various social problems. The feminist critique of malestream sociology argued that sociology had been mainly concerned with research on men. As such it did not present such a major threat to the female perspective. What did was that the males superimposed their own ideas and theories or extended these to include females. This gave an invalid set of results or conclusions to the whole research. The female experience was, thus an add-on rather than a real and tangible response to the experiences that women had. In particular there were a number of pieces of research which related to youth sub-cultures which were attributed to the male and female experience when in fact it only related to the male experience. So, as the new wave feminism came into being there were two strands of concerns that feminism activists faced. Firstly, there was the need to correct the errors of the past and second, there was the need to ensure that there was real inclusion in new projects and research in order to give full validity to the sociological concepts and ideologies being developed or refined. This is not to say that men cannot carry out research in the field of the female experience but rather that there need to be a number of sensitivities anc consideration give to a fair and equitable representation of females in the sampling methods used in research and that appropriate methods need to be used when dealing with issues relating to females. Basically, the use of common sense should be used and not female issues should not be glossed over or remain unrepresented. Even in relation to the whole area of employment and the deliberations and issues within it, there were numerous concepts explored around the male perspective but there was a stark absence of the female experience. This naturally meant that the planning of employment strategies by the government was attuned to the needs of men rather than women. This in turn meant that many women capable of undertaking white collar jobs or management jobs could not aspire to do so since the initiatives and analysis is biased towards males within society. As a result of this women have been subtly forced or coerced into undertaking roles which are more domestic or home-based. It is not surprising then that there is a lack of representation of women within middle/higher management within large multinational companies as a norm. One of the main concerns that women have had for a considerable time has been the fact that issues that affect them on a day to basis seem to get no mention or practical support and guidance within the general fabric of life. This includes issues such as domestic violence, domestic labour and so on. Exclusion from the planning and decision making process has been a crucial and important issue as far as women are concerned. In addition where women did have some form of representation the quality of the representation was not very good or was rather limited. This was more driven by encouraging a stereotype of women or to pay lip service to the whole notion of representation. Some argued that this was just another of introducing another independent variable without being taken seriously. There has been much discussion about the unequal playing field over the last few decades. Whilst males may profess that women have had equal rights and that they are not treated in any way different from men, the fact of the matter is that the representation of women in the structural machinery of decision making is still nominal when compared to men. The situation still smells of lip service and tokenism. In many ways this is comparable to many countries making attempts to allow minority ethnic people equal rights in employment, training, education and other sectors of life but never really achieving the targets or quotas set as part of some action plan. One of the things that can arise out of asking such questions is that the underlying feminist theories allow us or assist us to analyse what we observe within society and give us a chance to make valued judgments about the scientific ideas and concepts that are applicable to social life. Conclusion There have been many developments in different aspects of feminism over the last half a century or so. A host of strategies and legislation has been introduced to balance the inequalities associated with gender and has led to many issues being raised by feminists. The unequal playing field and the male stream perspective has and continues to provoke feminists. Granted that some of the errors of the past have been useful in forging developments and feminism of various forms has been associated with the driving the wheels of change. However, many issues still need to be addressed and society needs to ensure that the barrier to the rights of women are destroyed and there is equality of opportunity for women in society without any special treatment or bias being give to them. Many feminists have demanded equal treatment and not special treatment which makes them appear like delicate and sensitive creatures whose place is in the home, bearing and rearing children and having the meals prep ared for the males when they come home after a hard days work. (expand)

The Persian Gulf War :: History Iraq Middle East Papers

The Persian Gulf War War was inevitable in the Gulf and it was a war in which Iraq was inevitability to lose. There were several reasons why this was and became a reality. How, when, where did this process of self destruction begin? It was quite evident that Saddam Hussein. the president of Iraq, was becoming a military giant in the Middle East and therefore a threat to the stability of the entire region. His war with Iran was proof of this. The U.S. and other industrialized Western nations could not risk the loss of oil from the area. Kuwait is the second largest source of petroleum in the Middle East and so Iraqi invasion of Kuwait sent the world oil market into a frenzy. Iraqi forces then gathered their forces on the border with Saudi Arabia, the second largest supplier of oil in the world. This in turn brought the military might of the United States into the conflict. There are several reasons why Saddam Hussein invaded Kuwait. "After the 8 year war with Iran over territorial disputes and religious rivalries between the Iranian Shiites and Iraqi Sunni factions, Iraq had a massive debt to many Arab nations including Kuwait."2 The rulers of these nations wanted some of their money back but Iraq thought they were ingrates and were ungrateful for defending the Arab emirs from the Iranian Islamic fundamentalism. The Arab emirs were afraid that the Islamic fundamentalists would rise against the government and eventually take over the government as they had Iran against the Shah. Kuwait was also afraid of this and so they supported the Iraqi Arabs against the Iranian Persians. 2"Iraq",World Book (New York, World Book, 1990), Vol 10, p. 260 The funds that Gulf countries lent to Iraq were used to buy high tech weapons, high tech weapons that made Iraq one of the largest armies in the world and a force to contend with. "Ironically much of the money and weapons came from the countries that united to fight against him."1 The Gulf countries bankrolled him while the Western nations, who had many defense contractors going out of business because of the end of the Cold War, supplied him with the weapons to fight Iran and later Kuwait and the Coalition. With a large army like his, it would be very easy to defeat the far smaller Kuwaiti army compared to his. 1CNN The Gulf War (Video) (Atlanta, CNN News, 75 min.

Exam Study Guide Essay

Attitude is determined by beliefs on performance of the attribute and importance of that attribute To change their attitude on a brand/competing brand change their belief on attribute and their perception of the value of that attribute and add a new attribute to the mix. Classical Conditioning vs. Operant Conditioning vs. Psychoanalytic Research Classical Conditioning (Association) using an unconditioned stimulus to generate an unconditioned response which eventually becomes a conditioned response to a conditioned stimulus Pavlov’s Dog Operant Conditioning (Instrumental) behavior is followed by a positive or negative consequence which determines probability of behavior reoccurring Use positive reinforcement to encourage behavior Psychoanalytic Research (Freud) motivation to purchase is determined deep in subconscious mind Need qualitative research- in depth interviews, focus groups, etc. Source Attributes Power Ability to reward or punish recipient through their perception of source’s power based on recipients perceived control/scrunity/concern of the source over them Can induce to respond to their position Credibility Expertise (experience,skill) trustworthiness (honest) Attractiveness Similarity btwn source and recipient Familiarity through repeat exposure Likeability through affection for source caused by looks/behavior/traits Elaboration Likelihood Model Ways consumers change/form attitudes in response to persuasive messages Routes to attitude change Central highly motivated/able to process message, pays close attention Peripheral less motivated/able to process message, pays attention to peripheral cues not message Ex. An attractive endorser Meaning Transfer Model Celebrity effectiveness as endorser dependent on meaning culture has associated with them and how they are brought into the endorsement process Ex. Status, class, age Stage 1: Culture Objects/persons/context popular to culture transferred into meaning associated with popular celebrity Stage 2: Endorsement Cultural meaning of celebrity Celebrity transferred onto Product Stage 3: Consumption Product is consumed by consumer transfer meaning of product onto consumer Consumer Decision Rules Simplified Heuristics rule of thumb used to make quick decision Affect Referral Decision Rule overall impression instead of detailed comparison Non- Compensatory short cut to making a choice, a product with low standing on one attribute can’t compensate by being better on another attribute and is eliminated Compensatory allow product to make up for lack on one attribute by being better at another Response Hierarchies Traditional Hierarchy of Effects Alternative Response Hierarchy FCB Planning Model Traditional Hierarchy of Effects Model Stage 1: Cognitive Stage (Learn) Awareness Knowledge Stage 2: Affective Stage (Feel) Liking Preference Conviction Stage 3: Behavioral Stage (Do) Purchase Alternative Response Hierarchies Based on level of involvement in purchase and perceived level of differences in alternatives Learning Model High involvement, high differentiation- learn then develop attitudes then behave based on Cognitive (learn) Affective (feel) Conative (do, action) Dissonance/Attribution Model High involvement, low differentiation- behave first then develop attitudes then learn/process the behavior Conative(do) Affective (feel) Cognitive (learn) Low Involvement Model Low involvement, both high and low differentiation- learn first, then behave, then develop attitude Cognitive (learn) Conative (do) Affective (feel)